" Same Old Price" under the "New iPhone. Same Old Price" refers to the Recommended Retail Price of iPhone 17 Pro 512GB and iPhone 17 Pro Max 512GB in 2025, which are $11,099 and $11,899 respectively. "New iPhone" means that customers who subscribe to a designated 5G service plan under fixed-term contract can enjoy a handset discount of $1,200 and $1,400 respectively upon purchasing iPhone 18 Pro 512GB (Recommended Retail Price $12,299) or iPhone 18 Pro Max 512GB (Recommended Retail Price $13,299). The handset prices after deducting the discounts are $11,099 and $11,899 respectively, which are equivalent to the Recommended Retail Price of the corresponding models of the previous-generation iPhone.

Handset Discount Up to $3,600 is based on i) customers can enjoy up to $2,500 Handset Voucher Offer for designated handset purchase upon subscription of a designated 5G service plan under fixed-term contract, and ii) customer enjoy extra $1,100 instant discount when customer complete the purchase of iPhone 18 Pro Max 2TB settled by designated handset voucher. The value of the Handset Voucher Offer to be given will depend on the contract subscription selected by the customer.

Handset Discount Up to $4,000 is based on i) customers can enjoy up to $2,500 Handset Voucher Offer for designated handset purchase upon subscription of a designated 5G service plan under fixed-term contract, and ii) customer enjoy extra $1,500 instant discount when customer complete the purchase of iPhone Duo 2TB settled by designated handset voucher. The value of the Handset Voucher Offer to be given will depend on the contract subscription selected by the customer.

To borrow or not to borrow? Borrow only if you can repay!

36-month interest-free installments
Customers who subscribe to a designated 5G service plan under fixed-term contract and purchase a designated iPhone with the designated Handset Voucher Offer, and / or add-on designated Apple Watch with “Apple Watch 36-month Installment Price” and settle the payment with designated credit card issued by issued by Hang Seng bank, HSBC bank or Standard Chartered to enjoy 36-month interest-free instalment plan without handling charge.
During 18 September 2026 to 31 January 2027 (both dates inclusive), customers are required to purchase an iPhone with a purchase price of HKD8,000 or above using a 36 months interest-free merchant instalment plan with a designated eligible Standard Chartered Bank credit card, can enjoy an additional 2,500 Asia Miles or HK$250 cash rebate. Subject to the applicable terms and conditions of Standard Chartered Bank, for details, please refer to the Standard Chartered Bank webpage: sc.com/hk/ip

$139/ $179/ $239/ $299/ $399 Monthly Plan:
Monthly fee $139/ $179/ $239/ $299/ $399 are based on the original monthly fee $189/ $239/ $319/ $389/ $519 for 5G SIM Only Service Plan, after a rebate of $50/ $60/ $80/ $90/ $120 per month credited to the customer during the contract period. After expiry of the contract period, the customer will be charged at the prevailing comparable plan if the customer continues to use the service.

“Chinese Mainland and Macau Data Pack” Service Rebate: Subscription to “Chinese Mainland and Macau Data Pack” is required within the contract period. Customer can enjoy a monthly service fee rebate under a designated plan within contract period. The amount of rebate depends on the monthly service charge at the time of service subscription. The rebate of the first bill month and/or the last bill month will be credited on a pro-rata basis based on the number of days of usage (If applicable). The rebate amount in a bill month will not be greater than the monthly service charge. After the expiry of the contract period, prevailing service fee will be charged if the customer continues to use the service.

Offer is only applicable to customer who subscribes / re-contracts / upgrades to a designated service plan. Customer is required to subscribe a designated service plan, sign a designated fixed-term contract subscription and pay an admin fee of $18 per month. Customer is further required to prepay designated amount of service fee and admin fee. The amount of required service fee prepayment, the extra data and/or free offers and/or the value of the premium to be given will depend on the contract subscription selected by the customer.

Terms and Condition For 5G service plan:
5G SIM Only Monthly Plan: The account registrant shall be responsible for the specified service plan and responsible all fees payable for the monthly bill of the specified service plan. The plan cannot be used in conjunction with “DataRoam Plan”.

Customers can enjoy Chinese Mainland & Macau Roaming Data Pack Offer and / or Multi-Day Roaming Data Pack (APAC) for free during the contract period upon subscription of a designated service plan under fixed-term contract. The data usage of the Chinese Mainland & Macau Roaming Data Pack Offer and / or Multi-Day Roaming Data Pack (APAC) to be given will depend on the contract subscription selected by the customer.

Unlimited Local Data:

• Only available to customers who have subscribed to a designated 5G service plan contract subscription. When monthly data usage of the designated 5G service plan reaches the plan's total local data allowance, data service continues with data speed up to 1Mbps in 5G network. Upon expiry of the contract period, the customer may continue to use the service. The plan cannot be used in conjunction with DataRoam Plan.
• Applicable to Customer who has subscribed to the "Add-On SIM card": for the “Main SIM card” and “5G Add-On SIM card” (If applicable), data service continues with data speed up to 1Mbps in 5G network; for “4.5G Full Speed Add-On SIM card” (If applicable), data service continues with data speed up to 1Mbps in 4.5G network.
• Subject to relevant terms and conditions. Please refer to T&C-T384 for details.

2GB/4GB per month Chinese Mainland & Macau Roaming Data Pack: The 5G Service Plan includes 2GB/4GB of roaming data per month for use in Chinese Mainland and Macau. The monthly 2GB/4GB data allowance of the Package can be used in Chinese Mainland and Macau and only available for existing customers of the Company's designated monthly mobile service plan. Customers should activate "Data Roaming Day Pass" at the same time. When the Customer is located in Chinese Mainland and Macau and the data usage has exceeded the monthly allowance of the Package, the Company will notify the Customer by SMS. The Customer may reply by SMS to purchase a top-up of the Package at the charge as specified in the SMS received. If the Customer does not reply to top-up, any subsequent data roaming usage will be deducted from other roaming products. If no other product is available, customers will be charged at a fixed daily rate automatically. Our company reserves the right of final decision related to these offers and to change the Terms & Conditions without prior notice. Subject to relevant terms and conditions. Please refer to (T&C-I041).

Chinese Mainland & Macau Roaming Pack (10GB or 15GB/month Data & 200/month Voice Minutes): The Free 10GB/15GB per month Chinese Mainland & Macau Roaming Data Pack ("the Package") comprises 4GB of Chinese Mainland and Macau roaming data included in the 5G Service Plan and an additional free 6GB/11GB of Chinese Mainland and Macau roaming data provided during the contract period. The Free 6GB/11GB per month Chinese Mainland & Macau Roaming Data Pack is calculated based on the original monthly fee HK$178/HK$328, after a rebate of HK$178/HK$328 per month has been given to the customer within contract period. The monthly 10GB/15GB data allowance of the Package can be used in Chinese Mainland and Macau and only available for existing customers of the Company's designated monthly mobile service plan. Customers should activate "Data Roaming Day Pass" at the same time. When the Customer is located in Chinese Mainland and Macau and the data usage has exceeded the monthly allowance of the Package, the Company will notify the Customer by SMS. The Customer may reply by SMS to purchase a top-up of the Package at the charge as specified in the SMS received. If the Customer does not reply to top-up, any subsequent data roaming usage will be deducted from other roaming products. If no other product is available, customers will be charged at a fixed daily rate automatically. The 200 minutes of roaming voice minutes per month in Chinese Mainland and Macau within the contract period (“The Roaming Voice Offer”) is only applicable to Primary SIM Card. The Roaming Voice Offer is only applicable in Chinese Mainland and Macau for receiving calls, outgoing calls to local and Hong Kong by roaming direct dial. Calls in other destinations/ other roaming calls usage will be charge at standard roaming rates. The Roaming Voice offer cannot coexist with other packages that offer roaming voice minutes or roaming voice discounts (“The Designated Packages”). The Customer cannot enjoy the Roaming Voice Offer if Customer has purchased the Designated Packages when signing a contract, please check with our store assistances for the details. Our company reserves the right of final decision related to these offers and to change the Terms & Conditions without prior notice. Subject to relevant terms and conditions. Please refer to (T&C-I041).

15 days/36days/72 days APAC Multi-Day Roaming Data Pack within contract period: The Free 15 days/ 36 days/ 72 days APAC Multi-Day Roaming Data Pack (in contract) is calculated based on the original monthly fee HK$15/HK$36/HK$72, after a rebate of HK$15/HK$36/HK$72 per month has been given to the customer within contract period. The Customer shall use the “15 days/ 36 days/ 72 days APAC Multi-Day Roaming Data Pack (in contract)” for the period specified in the Sales and Services Agreement. The term shall start from the service effective date. "Data Roaming Day Pass" should be activated at the same time. 1 Data Pass can be deducted to offset 1 daily charge of Data Roaming Day Pass at designated destinations. Data Pass is not required to be used on consecutive days. When daily data usage reaches 1.2GB in a destination, the data speed will be capped at 512kbps. An SMS notification will be sent to the customer, who may reply to the SMS to purchase additional full speed roaming data at the prevailing rate. The remaining entitlement of the “Multi-Day Roaming Data Pack” will be automatically forfeited when the Term expires. If the number of days of Data Roaming Day Pass used by the customer exceeds the number of Data Pass owned by the customer; or if the customer uses Data Roaming Day Pass in non-designated destinations, the customer will be charged at the regular price of Data Roaming Day Pass. Data Pass is only available to main SIM mobile number under designated service plan. All registered mobile numbers under the same service plan must activate / switch on Data Roaming Day Pass and Roaming service to enjoy Data Pass upon subscription from main SIM. If 2 mobile numbers under the same service plan use Data Pass at the same time, 2 days would be deducted from the Data Pass. The daily service of “Multi-Day Roaming Data Pack” is provided by “Data Roaming Day Pass” and is subject to relevant terms and conditions. T&C apply (T&C-I025).

$1,000 / $1,500 / $2,500 Handset Voucher Offer: Customers can enjoy Handset Voucher Offer for designated handset purchase upon subscription of a designated service plan under fixed-term contract. The amount of the Voucher to be given will depend on the contract subscription selected by the customer. Customer is required to purchase designated handset at the prevailing Recommended Retail Price at the Company's stores. The offer is only applicable for customer purchase designated handset at Recommended Retail Price $5,000 or above. A prepayment of designated amount of service fee is required (If applicable). Prepayment amount depends on the service plan selected. The prepayment amount will be credited to the customer according to the rebate arrangement specified in the Sales and Services Agreement (or Supplemental Agreement to the Sales and Services Agreement) upon the activation. The prepayment amount will be credited to customer’s bank account via Faster Payment System (FPS) or will be credited to customers' monthly bill and the mobile services plan must be still activated. Customers must ensure the accuracy and completeness of the FPS information provided (If applicable). The rebate method depends on customers' selection. The offer is valid for 180 days from the date of contract subscription or the date of contract renewal acceptance. This offer cannot be used in conjunction with other Handset Voucher Offer. Customer can use the Handset Voucher Offer for one transaction only and can enjoy 12 months' Upgraded Back-to-Front “SmarTone Screen Replace™” for free upon designated handset purchase.

iPhone 18 series / iPhone Duo Extra Instant Discount: Customers purchasing designated handset models with designated $1,000 / $1,500 / $2,500 handset coupon can enjoy an additional instant discount. Customers must purchase the designated handset at the prevailing recommended retail price. The amount of extra instant discount to be given will depend on the handset model selected by the customer. iPhone 18 Pro 512GB / 1TB / 2TB additional instant discount: $200 / $500 / $900; iPhone 18 Pro Max 256GB / 512GB / 1TB / 2TB additional instant discount: $200 / $400 / $700 / $1,100; iPhone Duo 256GB / 512GB / 1TB / 2TB additional instant discount: $600 / $800 / $1,100 / $1,500. The offer is valid for 180 days from the date of contract subscription or the date of contract renewal acceptance. Customer can use the offer for one transaction only.

Selected iPad / Apple Accessories $500 off
Customers can enjoy $500 Voucher Offer for designated iPad or Apple Accessory purchase upon subscription of a designated service plan under fixed-term contract. Customer is required to purchase designated Accessory at the prevailing Recommended Retail Price. The offer is valid for 180 days from the date of contract subscription or the date of contract renewal acceptance. This offer cannot be used in conjunction with another Handset and/or Accessory offer. Customer can use the Accessory Voucher Offer for one transaction only.

Upgraded Back-to-Front “SmarTone Screen Replace™: SmarTone Screen Replace™” is provided by Avo Insurance Company Limited and Sun Hung Kai Properties Insurance Limited (collectively “Avo”). Upon accidental physical damage of the designated handset screen and/or its back cover, and wearable device front screen, Avo will reimburse the cost of screen/ back cover repair or replacement, once only within the first 12 months from the effective date of Screen Replace. The reimbursement is subject to submission by the customer of the official invoice (must include the IMEI / Serial number of the device) from the manufacturer or its authorised repair centres as stipulated by Avo. The maximum amount of the handset reimbursement is HK$3,000 per claim. The maximum amount of the wearable device reimbursement is HK$1,500 per claim. The reimbursement is restricted to covering the repair or replacement cost of accidental physical damage of the designated handset screen and/or its back cover, and wearable device front screen, and expressly excludes any other repair and refurbishment of any other component or the handset itself. If the manufacturer or its authorised repair centres, as stipulated by AVO, offer a replacement as the only option for repair, Avo may exercise discretion and will reimburse up to 60% on the cost of replacement, subject to the maximum limit per device. The reimbursement percentage can vary from time to time and Avo's decision on the validity for reimbursement is absolute and final. Subject to relevant terms and conditions. Our Company reserves the right for final decision to this offer and changes the terms and conditions without prior notice.

Trade-In & Save Up to an Extra $6,700 on Handset Price:
Is based on customers who complete trade-in transactions with iPhone 17 Pro Max 256GB at the highest trade-in value, valid till 31 Dec 2026. Actual trade-in prices vary depending on the model and the condition of the Trade-in Device. The company will provide trade-in prices of designated brands and models of handset, tablet, smart wearables or earphones based on their condition ("Trade-in Device"). Each Trade-in Device should include a battery and must function properly. It should meet the company's trade-in standards. Trade-in prices vary depending on the condition of the Trade-in Device. The company will not accept any devices which have been altered in any way. Customer may select to collect the Trade-in price through the following methods (a) Fast Payment System (“FPS”); (b) credit to customer’s account; or (c) used immediately to offset payment of designated mobile phone or tablet. Customers must confirm that SIM card has been removed and backed up all data stored on the Trade-in Device. The Company will not be responsible for any loss, retrieval, restoration or transference of personal data from the Trade-in Device. Once the transaction is complete, the Trade-in Device cannot be reclaimed. The trade-in price is determined by the company and may be subject to change without prior notice. The trade-in service is only available at designated stores. In case of any disputes, the company reserves the final decision.

Add-on SIM card(s):

• Only available to customers who subscribe to a designated 5G service plan contract subscription. Each registered mobile number of the specified 5G service plan (“Main SIM card”) can subscribe maximum 4 Add-on SIM cards. Up to 2 Add-on SIM cards can be subscribed for each of “4.5G Full Speed Add-on SIM card”. Specified data usage and voice usage under designated 5G service plan will be shared between all Add-on SIM card(s). The accumulated usage of Main SIM card and all Add-on SIM card(s) will be counted towards the usage of the designated 5G service plan.
• The Customer is required to sign an individual 24/30/36-month contract period for each Add-On SIM card under the "Add-On SIM card" Service Plan. The contract period shall start from the effective date of each “Add-On SIM card” Plan. Customer can refer to the Sales and Services Agreement (or Supplemental Agreement to Sales and Services Agreement) for details of the relevant contract expiry date.
• Customer can enjoy Monthly Fee Rebate within contract period for each designated Add-On SIM. Monthly fee rebate will be credited to the customer monthly upon the activation of each designated Add-on SIM card Service Plan according to the credit arrangement specified in the Sales and Services Agreement (or Supplemental Agreement to the Sales and Services Agreement). Total rebate/ remaining rebate will be forfeited if the customer changes /upgrade to other service plans within the rebate credit period. The remaining credit amount cannot be exchanged for cash or refund. Amount of Monthly Fee Rebate depends on the 5G service plan, category of Add-On SIM & number of Add-On SIM selected.
• Subject to relevant terms and conditions. Please refer to T&C-T385 for details.

$500 Handset & Accessories Voucher Offer:
Customers can enjoy $500 Handset & Accessories Voucher Offer for each 5G Add-on SIM card to purchase designated handset and accessories upon subscription maximum 4 pcs 5G Add-on SIM cards under a 5G designated service plan under fixed-term contract. Customer is required to purchase designated handset and accessories at the prevailing Recommended Retail Price / Subscriber Special Price/ designated special price at the Company's stores. The offer is valid for 180 days from the date of contract subscription or the date of contract renewal acceptance. Customer can use the offer for one transaction only within the validity period and enjoy 12 months' Upgraded Back-to-Front “SmarTone Screen Replace™” for free upon designated handset purchase. A prepayment of designated amount of service fee is required (If applicable). Prepayment amount depends on the service plan selected. The prepayment amount will be credited to the customer according to the rebate arrangement specified in the Sales and Services Agreement (or Supplemental Agreement to the Sales and Services Agreement) upon the activation. The prepayment amount will be credited to customer’s bank account via Faster Payment System (FPS) or will be credited to customers' monthly bill and the mobile services plan must be still activated. Customers must ensure the accuracy and completeness of the FPS information provided (If applicable). The rebate method depends on customers' selection.

Monthly Fee Rebate:
Monthly fee rebate will be credited to the customer monthly during the term of designated Service Plan according to the credit arrangement specified in the Sales and Services Agreement (or Supplemental Agreement to the Sales and Services Agreement). If the customer changes /upgrades to other service plans during the term of the designated service agreement, the entire rebate amount / remaining balance of rebate amount will be forfeited. Rebate amount cannot be exchanged for cash or refund under any circumstances.

“Super SmarT Pass” / “SmarT Pass”:

• Each “Super SmarT Pass” or “SmarT Pass” (“SmarT Pass”) allows you to pre-order one “Flagship Handset”.
• “SmarT Pass” is limited to the holder and is not transferable. Possession of “SmarT Pass” does not mean a successful reservation or order of the “Flagship Handset”.
• “SmarT Pass” holders can exercise “SmarT Pass” to pre-order “Flagship Handset” within forty-eight (48) hours once the “Flagship Handset” starts accepting pre-order (“Exercise Period”). The “SmarT Pass” will be invalid after Exercise Period, or after it has been exercised, whichever happens first. The Exercise Period may be extended, shortened, or cancelled without prior notice depending on actual availability or other factors.
• Exercising your “SmarT Pass” can help you to get your pre-ordered “Flagship Handset” earlier. Exercising “Super SmarT Pass” can help you get your pre-ordered handset earlier than those exercising “SmarT Pass”. By exercising of “SmarT Pass”, Customer is deemed to understand and accept that availability of the pre-ordered “Flagship Handset” will be subject to the stock supply and delivery of the manufacturer and that the company will not warrant or guarantee the delivery time and availability of the pre-ordered “Flagship Handset” or pre-ordering any designated model or quantity or indicate the time of stock availability at the time when customer exercises “SmarT Pass” to pre-order “Flagship Handset”.
• The company may notify Eligible Customer of the order details by email, MMS messages on the day which “Flagship Handset” starts accepting pre-order. Email or MMS message are only available to Eligible Customer who has agreed to receive promotional materials. Eligible Customer will not be notified if they have opted out of receiving promotional materials from the company.
• The company is only permitted to sell and deliver to customers who purchase for their own personal use. If the company discovers any orders of resale or non-personal use, the company reserves the final right to terminate such orders without giving any prior notice.
• “SmarT Pass” programme has an expiry date, and such date is to be determined solely at the discretion of the company. The company may, at any time, terminate the “SmarT Pass” programme or change the terms and conditions of “SmarT Pass” or forfeit any customer’s eligibility of holding any “SmarT Pass” without prior notice. In case of any disputes, the decision of the company shall be final and conclusive.
• In case of any discrepancy between the English and Chinese versions of these terms and conditions, the English version shall prevail.

Available Date means Estimated Pickup Date:  The estimated pickup date and time are for reference only. The actual pickup date may change due to supply issues, transportation circumstances, natural disasters, or force majeure events. The Company reserves the right to modify the estimated pickup date and time. The Company does not guarantee that the Customer will pick up the item on the estimated pickup date and time and shall not be liable to any consequences and loss incurred due to the estimated pickup date and time changes.