Lead a small team and steer business initiatives and projects to grow downloads, app usage and customer engagement
Establish, implement and measure the effectiveness of mobile app commercial initiatives
Help to define and drive the mobile app innovation agenda and roadmap
Follow and advise on industry best practices, competitor trends a cutting-edge technologies/functionality
Provide complete performance reporting and analysis and take relevant action on insights gained.
Review project performance by setting effective KPI, manipulate reports and provide insight on area of possible improvements
Collaborate closely with technical, business, and support teams to manage simultaneous time sensitive projects.
Manage App Store Optimization activities and processes, drive organic growth and rankings
Understand & gather project requirement from various stakeholders to define work schedule, tasks and allocate resources for efficient delivery of the project
Degree holder with a minimum of 8 years’ experience in digital marketing/ mobile app development specifically promoting and driving app downloads and B2C sales through mobile. With at least 3 years in a managerial role is preferred
Proven relevant work experience in mobile app marketing, mobile marketing and digital marketing.
Strong analytical mindset with the ability to manipulate and interpret program performance data with outstanding Excel skills
Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously.
Proven track record of delivering customer acquisition growth and optimisation across key metrics.
Experience with app product development and app tracking platform. Resourceful, thinks outside the box.
Familiarity with Google Analytics is a must. Knowledge of Cognos and Tableau is desired but not essential.
Excellent communication and inter-personal skill. Organized and possess good project management skills
Self-motivated, able to work under pressure and independently. Good command of written and spoken English and Chinese is essential
Candidate with less experience will be considered as Assistant Manager