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DIGITAL & E-COMMERCE
Manager, Mobile App Marketing (DEC-M-MAM)
Duties
  • Lead a small team and steer business initiatives and projects to grow downloads, app usage and customer engagement
  • Establish, implement and measure the effectiveness of mobile app commercial initiatives
  • Help to define and drive the mobile app innovation agenda and roadmap
  • Follow and advise on industry best practices, competitor trends a cutting-edge technologies/functionality
  • Provide complete performance reporting and analysis and take relevant action on insights gained.
  • Review project performance by setting effective KPI, manipulate reports and provide insight on area of possible improvements
  • Collaborate closely with technical, business, and support teams to manage simultaneous time sensitive projects.
  • Manage App Store Optimization activities and processes, drive organic growth and rankings
  • Understand & gather project requirement from various stakeholders to define work schedule, tasks and allocate resources for efficient delivery of the project
Requirements
  • Degree holder with a minimum of 8 years’ experience in digital marketing/ mobile app development specifically promoting and driving app downloads and B2C sales through mobile. With at least 3 years in a managerial role is preferred
  • Proven relevant work experience in mobile app marketing, mobile marketing and digital marketing.
  • Strong analytical mindset with the ability to manipulate and interpret program performance data with outstanding Excel skills
  • Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously.
  • Proven track record of delivering customer acquisition growth and optimisation across key metrics.
  • Experience with app product development and app tracking platform. Resourceful, thinks outside the box.
  • Familiarity with Google Analytics is a must. Knowledge of Cognos and Tableau is desired but not essential.
  • Excellent communication and inter-personal skill. Organized and possess good project management skills
  • Self-motivated, able to work under pressure and independently. Good command of written and spoken English and Chinese is essential
  • Candidate with less experience will be considered as Assistant Manager