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DIGITAL & E-COMMERCE
Senior Manager, Web & Direct Marketing (DEC-SM-WEB)
Duties
  • Lead three teams to manage the company’s websites, self-service app and direct marketing programmes
  • Develop and manage both the consumer as well as business websites, Macau Website, SmarTone Holdings and all related mini-site for the Company; Set design standards and guidelines for overall presentation of websites and ensure its look and feel is on brand
  • Design website structure, navigation flow and page layout; Review the customer experience on website and ensure customers to have an effective and efficient digital user journey
  • Work with different working parties to ensure a timely launch of the products & services as well as the marketing campaigns
  • As the product owner of SmarTone CARE, drive the download and usage of the app
  • Upkeep the customer experience on the app by reviewing UI and UX; Make sure the app provides the features and functions that fit the customer needs and align to the Company’s business objectives
  • Review the potential exclusive offers for SmarTone CARE and ensure the app provides quality offers to the customers
  • Develop direct marketing strategies that align with the Company business strategies and digital strategies
  • Develop the Company’s contact rules, make on-going monitoring and review on the workflow to fit the Company’s business need and deliver a good customer experience
  • Collaborate with other working teams to ensure the compliance of PDPO and UEMO, including the review of opt-out procedure and relevant communication
Requirements
  • Internet savvy and a Degree holder with 10+ years’ database and online marketing experience
  • Proven experience in developing and managing websites. Be able to strategize, plan and implement direct marketing programs
  • E-Commerce and/or data analytics experience is definitely a plus
  • Strong communication skills in both English and Cantonese
  • Excellent interpersonal, project management and presentation skills
  • Solid people management skills