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CUSTOMER RELATIONSHIP DEVELOPMENT
Assistant Manager, Integrated Marketing (CRD-AM-IM)
Duties
  • Plan, organize and implement online and offline promotional activities and events
  • Communication to cover paid online and social, online content generation, activation /events and traditional offline
  • Lead the message development for customer communication across all disciplines, including advertising, corporate website, in-base communications and Store POS, etc
  • Liaise and work with digital, creative and media agencies to ensure successful implementation of integrated marketing activities
  • Co-ordinate and co-operate with internal departments for marketing programs roll-out in a timely, efficient and cost effective manner
Requirements
  • University qualification in marketing or related area
  • Integrated marketing including above-the-line, below-the-line and online advertising experience is a must
  • At least 6 years’ related working experience; telecom industry and agency experience an advantage
  • Self-motivated, detail oriented, multi-tasking and able to work under pressure
  • Good analytical & problem solving skills
  • Excellent command of both written and spoken in English and Cantonese
  • Proficient PC skills (e.g. MS office, Word, Excel, PowerPoint and Chinese Word Processing)