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CUSTOMER RELATIONSHIP DEVELOPMENT
Senior Marketing Executive, Integrated Marketing (CRD-SME-IM)
Duties
  • Support the manager to implement integrated marketing communications campaign, from online and offline, social media, to instore activities
  • Handle the message development for customer communication across all disciplines, including advertising, corporate website, in-base communication and instore POS, etc
  • Implement the brand strategy and ensure consistency of visual identity, tone and manner and impact across all communications
  • Coordinate with creative, media and online agencies, as well as inhouse production team to ensure successful implementation of marketing campaigns
  • Cooperate with internal departments for program roll-out in a timely, efficient and cost effective manner
  • Develop marketing intelligence
Requirements
  • Degree holder in marketing or related area
  • 5 years’ related working experience; consumer marketing or advertising agency experience is an advantage
  • Online and offline advertising experience is preferred
  • Self-motivated, attention to details, multi-tasking and able to work under pressure and tight deadline
  • Good interpersonal skills and a team player
  • Proficient PC skills (e.g. MS office, Word, Excel, PowerPoint and Chinese Word Processing)
  • Excellent command of both written and spoken in English and Chinese a must
  • Candidates with less experience will be considered as Marketing Executive