icon_alert Created with Sketch. For account enquiry, please update SmarTone CARE to the latest version
Please input the following information
Proceed the enquiry with the following username




Thank you for using S-Bots
To help us further improve, please give us your feedback.

If you would like us to contact you to follow up your feedback, please give us your contact information.


Home       About us       Careers
MARKETING OPERATIONS
Assistant Manager, Segment Marketing (MO-AM-SM)
Duties
  • Formulate and implement the marketing strategy and plan to expand the market share for designated market segments
  • Analyze business trends and consumer insights to achieve the acquisition, lifetime value and retention goals, through segment specific marketing campaigns, engagement activities and customer experience
  • Identify the needs of value-added service for the segments, plan and execute the service launch and stimulate the service penetration and revenue
  • Oversee the pricing and profitability of products and services, and carry out portfolio actions to increase the business revenue
  • Explore business opportunities and build close relationship with external partners and vendors, to devise joint marketing campaigns to grow the business
  • Expand and manage outreach channels from both online to offline, to both new and existing customers
  • Conduct regularly business tracking to ensure targets are met, and to gain insights for improvements and future developments
  • Keep the closest eye on the industry trends and identify the best practices with insight, monitor and review the competitive movement to provide intelligent recommendations to management
Requirements
  • Degree holder with minimum 6 years’ working experience, business related disciplines is preferable
  • Experience in Segment Portfolio would be an advantage
  • Creative, outgoing, self-motivated, customer-oriented, creatwith strong communication skills
  • Solid analytical and project management skills
  • Attention to details, self-motivated to show strong sense of ownership and able to work under pressure
  • Proficient in spoken and written English and Chinese