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BUSINESS ANALYTICS AND CRM
Assistant Manager, Marketing Analytics and Consumer Insights (BACRM-AMMACI)
Duties
  • Understand research users’ business questions and translate into a valid research study with clear research objectives
  • Perform both quantitative and qualitative customer analyses with innovative and actionable solutions
  • Provide customer segmentation analysis and identify threats and opportunities for each customer group
  • Generate insights from vast volume internal customer data, match with market research to provide a holistic view on the whole customer journey
  • Work closely with research users, vendors and other key stakeholders on project coordination, evaluation of performance and brainstorm action plans
  • Assist on monthly board-level business strategic presentation
Requirements
  • University graduates of marketing or related disciplines with minimum 8 year’s relevant experience in research and data analysis
  • Strong project management skill and experience in research execution including quality assurance
  • Strong in statistical tools (COGNOS, SPSS, R) will be an advantage
  • Strong in PC skills (excel, powerpoint)
  • Articulate, excellent report writing skills. Proficient in both Chinese and English writing
  • Good team player, outgoing, self-motivated, flexible and independent