News
Release

SmarTone launches new tariffs for monthly plans
with per minute rate as low as HK$0.05 & increase in free airtime
offering customers the best value-for-money service

(16 July 2003, Hong Kong)  - SmarTone Mobile Communications Limited announced the launch of new tariffs to its monthly plans, including , with per minute rate as low as HK$0.05.

Five new monthly plans (please see the table overleaf) will become effective tomorrow, 17 July 2003. Not only can new SmarTone customers subscribe to any of the five new monthly plans, existing SmarTone customers can also enjoy the new services of their respective monthly plans automatically with effect from the coming billing date. All monthly plans come with free intra-network SMS service as well as other free services (namely Voice Mail, Call Forwarding, Caller Number Display, Call Waiting and Conference Calling) for the first 12 months.

Also effective tomorrow, new and existing customers of monthly plan can enjoy new tariff plan with HK$0.2 per minute for the first 300 minutes; HK$0.05 per minute for 301st to 700th minutes; and thereafter charge is HK$0.2 per minute. In addition, customers can enjoy free services: intra-network SMS, Caller Number Display & Voice Mail service (the last service is offered free for the first 12 months).

"In line with our 'Get Closer' customer-oriented strategy to continuously strengthening services to all customer segments, the new tariffs of our monthly plans provide the best value and services to our customers. We believe customers subscribing to SmarTone's monthly plans are not just value-driven, but they are also the most discerning consumers," said Mr. Douglas Li, Chief Executive Officer of SmarTone.

New Monthly Plans

All plans provide free intra-network SMS
Monthly Plan
$80
$108
$138
$198
$298

$50 Flexi Monthly Plan
FREE
airtime per
minute
Inter
New
700
900
1,100
1,700
3,100
Applicable for deducting all charges relating to
calls & services
Original
600
800
1,000
1,500
2,600
Intra
New
-
800
1,000
1,100
1,700
Original
-
700
900
900
1,600
Total airtime (minutes)
700
1,700
2,100
2,800
4,800
Thereafter charge
per minute
$1.0
$0.9
$0.9
$0.8
$0.5
  First 300 mins $0.20
  301st - 700th min $0.05
  701st min onwards $0.20
FREE services

 

  For first 12-month:
  • Voice Mail
  • Call Forwarding
  • Caller Number Display
  • Call Waiting
  • Conference Calling
  •  
  • Voice Mail for first 12 months
  •  
  • Call Number Display

  • Note (1): For the 5 monthly plans ($80, $108, $138, $198 and $298)
     
  • $140 SIM Card Fee and Mobile Number Porting Handling Fee are waived.
  •  
  • Customers are required to pay for the MTR / Tunnel / Mobile Service Licence fee of $10 per month.
  •    
    Note (2): monthly plan
     
  • $90 SIM Card Fee and Mobile Number Porting Handling Fee are waived.
  •  
     
  • Customers are required to pay an administration fee of $10 per month.
  •  

    ###

    About SmarTone

    Established in 1992, SmarTone is a leading provider of mobile communications services in Hong Kong. It is a customer-oriented Company and aims to bring its customers closer to the people, the information and the entertainment that is important to them and, through this, to generate greater shareholders' value.

    With our strong technological heritage and deep commitment to quality service, we intend to bring our customers into the new world of 2.5G/3G mobile infotainment and media. With a clear focus on customer needs, we have marketed numerous compelling services which deliver substantial benefits to our customers' recent branded offerings include , , , , , and .

    Our commitment to quality service is well recognised in Hong Kong, validated by recent retail and service industry awards.

      Next Magazine's 14th Top Service Award 2003
        Top Service Gold Award
    2003
        Top Service Category Award
    2003
        Champion of The Best Staff Award
    2003
       
      Asia Pacific Customer Service Consortium's Customer Relationship Excellence Awards
        Customer Relationship Excellence - Outstanding Achievement
    2002
        Call Center of the Year (Telecommunications)
    2002
        Customer Service Professional of the Year
    2002
           
      Hong Kong Retail Management Association's Annual Service and Courtesy Awards
        Best Team Award
    2001 & 2002
        Supervisory Level Award
    2001
        Junior Frontline Level Award
    2002
           
      Hong Kong Retail Management Association's Mystery Shoppers Programme
        Service Category Leader
    2002 & 2003
        Service Retailer of the Year
    2002
           
      Hong Kong Management Association's Distinguished Salesperson Award
        Four SmarTone-nominated staff members won 2003
        Five SmarTone-nominated staff members won
    2002
           
      Hong Kong Call Centre Association's Call Centre Award
        Call Centre Team Leader - Silver & Bronze
    2002
        Call Centre Professional - Bronze
    2002
           

    We were the first operator to launch GSM mobile services in Asia in 1993 and the first in Hong Kong to introduce automatic international roaming. We were the first in the world to implement Enhanced Full Rate technology in our network in 1997, greatly improving voice quality for our customers. We were the first in Hong Kong to pilot launch GPRS in 1999.

    SmarTone (SEHK: 0315) has been publicly listed in Hong Kong since 1996. The Company's major shareholder is Sun Hung Kai Properties Limited (holding about 51%).

    Website address: www.smartone.com.hk

    For further information, please contact:

    Ms. Helen Kwan
    Head of Corporate Communications
    Tel: (852) 3128 2255/ 9664 7628
    Email: helen_kwan@hksmartone.com
    Ms. Desiree Chan
    Assistant Manager- Corporate Communications
    Tel: (852) 3128 2241 / 9169 4552
    Email: desiree_chan@hksmartone.com