News
Release

Two IFC tenants enjoy ubiquitous network coverage by SmarTone
SmarTone designs & implements radio network system for the world’s 3rd tallest building


(10 July 2003, Hong Kong) – On today’s official unveiling of Two IFC to the public, SmarTone Mobile Communications Limited is pleased to announce that its customers can enjoy ubiquitous network coverage and uninterrupted access to world-class quality voice, data and multimedia services within this third tallest building in the globe.

Two IFC’s mobile network coverage extends to all office floors and public areas including shopping arcades, restaurants, hotel, cinemas, podiums, car parks in basement levels, all lifts, staircases, management office and utility/facility rooms.

Mr. Douglas Li, Chief Executive Officer of SmarTone said, “With customer-orientation focus, SmarTone offers comprehensive network coverage and mobile business services, like and , to enable busy and frequently travelled business executives to stay ahead of the game and enhance their competitiveness in a fast-moving financial world.”

As a pioneer and expert in mobile communications with advanced technologies, SmarTone designs and implements the advanced mobile radio system of Two IFC. SmarTone’s position as the mobile operator with the best network is further bolstered by its provision of seamless network coverage to the tenants and visitors of Two IFC, enabling them to enjoy advanced voice and data services uninterruptedly anywhere in the building.

SmarTone's excellence in designing and implementing large-scale radio network systems has been exemplified by its taking lead network operator role in the Two IFC project and other prominent ones like One IFC, Hong Kong International Airport, Guangzhou New Bai Yun International Airport, and major commercial buildings and shopping malls in Hong Kong.

###

Remarks:
-- A suite of mobile business services (including , Real-time Financial Quotes, Financial World, Latest News and LiveCams service) providing useful, relevant and easy-to-use services to people on the move with up-to-the-minute information for business and leisure decision, bringing them great out-of-the-box experience and helping them always stay ahead of the game.

– This service empowers customers with greater productivity and convenience. Major features include sending and replying emails by voice attachments; viewing of attachments; forwarding emails and attachments to fax for printout; and remote access to self-created PC folders.

- End -

About SmarTone

Established in 1992, SmarTone is a leading provider of mobile communications services in Hong Kong. It is a customer-oriented Company and aims to bring its customers closer to the people, the information and the entertainment that is important to them and, through this, to generate greater shareholders' value.

With our strong technological heritage and deep commitment to quality service, we intend to bring our customers into the new world of 2.5G/3G mobile infotainment and media. With a clear focus on customer needs, we have marketed numerous compelling services which deliver substantial benefits to our customers' recent branded offerings include , , , , , and .

Our commitment to quality service is well recognised in Hong Kong, validated by recent retail and service industry awards.

  Next Magazine's 14th Top Service Award 2003
    Top Service Gold Award
2003
    Top Service Category Award
2003
    Champion of The Best Staff Award
2003
   
  Asia Pacific Customer Service Consortium's Customer Relationship Excellence Awards
    Customer Relationship Excellence - Outstanding Achievement
2002
    Call Center of the Year (Telecommunications)
2002
    Customer Service Professional of the Year
2002
       
  Hong Kong Retail Management Association's Annual Service and Courtesy Awards
    Best Team Award
2001 & 2002
    Supervisory Level Award
2001
    Junior Frontline Level Award
2002
       
  Hong Kong Retail Management Association's Mystery Shoppers Programme
    Service Category Leader
2002 & 2003
    Service Retailer of the Year
2002
       
  Hong Kong Management Association's Distinguished Salesperson Award
    Four SmarTone-nominated staff members won 2003
    Five SmarTone-nominated staff members won
2002
       
  Hong Kong Call Centre Association's Call Centre Award
    Call Centre Team Leader - Silver & Bronze
2002
    Call Centre Professional - Bronze
2002
       

We were the first operator to launch GSM mobile services in Asia in 1993 and the first in Hong Kong to introduce automatic international roaming. We were the first in the world to implement Enhanced Full Rate technology in our network in 1997, greatly improving voice quality for our customers. We were the first in Hong Kong to pilot launch GPRS in 1999.

SmarTone (SEHK: 0315) has been publicly listed in Hong Kong since 1996. The Company's major shareholder is Sun Hung Kai Properties Limited (holding about 51%).

Website address: www.smartone.com.hk

For further information, please contact:

Ms. Helen Kwan
Head of Corporate Communications
Tel: (852) 3128 2255/ 9664 7628
Email: helen_kwan@hksmartone.com
Ms. Desiree Chan
Assistant Manager - Corporate Communications
Tel: (852) 3128 2241 / 9169 4552
Email: desiree_chan@hksmartone.com