18 Plus Channel of and PENTHOUSE Magazine (HK Edition)
Jointly Launch Exclusive Mobile Multimedia Adult Content

(20 June 2003, Hong Kong) - 18 Plus Channel of and PENTHOUSE Magazine (HK Edition), the world-renowned monthly adult entertainment magazine of South China Media, recently announced their collaboration in launching an exclusive mobile multimedia adult content to 's customers. The two parties also announced the kick-off of their first joint event, the Ms. T-Back Pageant.

Mr. Douglas Li, Chief Executive Officer of SmarTone said, "We are pleased to co-operate with PENTHOUSE Magazine (HK Edition), the world-renowned monthly adult entertainment magazine of South China Media, to enrich the mobile multimedia adult content of 's 18 Plus Channel and further meet the needs of male customers who have high social status and consumption power. Nowadays, not only does mobile phone provides voice service, it has also become a real handy personal computer which offers different kinds of mobile multimedia services, e.g. adult content of 's 18 Plus Channel. Customers can now enjoy the continuously expanded and updated content of via mobile phones anytime, anywhere so as to get closer to the information and entertainment that is important to them."

Mr. Ivan Lau, Director of South China Media said, "We are very happy to co-operate with 's 18 Plus Channel in offering exclusive mobile multimedia adult content to customers of that channel. Having the highest circulation among magazines of the same category, PENTHOUSE Magazine (HK Edition) is the leading magazine providing interesting and the latest adult entertainment for men. Providing unexpected entertaining news and tips for men, international gossips and sex information in town together with pictures of classic and natural beauty, PENTHOUSE Magazine (HK Edition) is the favourite magazine of all sophisticated men with high social status and consumption power."

Not only can customers enjoy the existing rich content of 18 Plus Channel such as "Hot Chat", "Hot Downloads", "X-ray Zone" and "III Show", they can also subscribe to PENTHOUSE Magazine (HK Edition) and browse the exclusive hot content provided by the magazine.

In addition, both parties organise their first joint event, the Ms. T-Back Pageant, to celebrate PENTHOUSE Magazine (HK Edition) becoming one of the content providers of 's 18 Plus Channel. Sensuous posture photos of 18 T-Back candidates have been uploaded to 's 18 Plus Channel for customers' browsing and voting. Customers can simply go to that channel and vote for their favourite candidates directly. Furthermore, all GSM mobile phone users can send a SMS with the number of their favourite candidates to a designated number 9733554401. The 8th voter and the following every 10th other voter (i.e. the 18th voter, 28th voter, ¡K etc.) will be able to win an entry ticket to the Ms. T-Back Pageant and give their applause to the preferred candidates.

The six T-Back candidates, who receive the highest number of votes, will enter into the final round of the Ms. T-Back Pageant, which will be held on 18 July.

To enjoy the content of 's 18 Plus Channel, customers only go to that channel via mobile phone and enter the pre-set password to self-register the service.

18 Plus Channel involves adult content and is only for people aged 18 years old or above. To prevent access by persons aged under 18, customers may choose to bar such access on any mobile phone number registered under their account. To avoid unauthorised access, customers have to enter 2-level password every time before they go into channel. They are only allowed to enter the channel upon system confirmation of their password. In addition, we will issue a confirmation letter to the correspondence address of customers who have successfully registered for 18 Plus Channel of , notifying them about the activation of . In the event that persons aged under 18 self-register for the service, the registered customer of the mobile phone number concerned will be notified of the service activation from our confirmation letter.

For more details on the content of 's 18 Plus Channel, please contact SmarTone's 24-hour hotline at 2880-2688, visit any SmarTone shop or browse SmarTone's website at www.smartone.com.hk.

###

About
is a new mobile multimedia portal which allows customers to access a wide range of information and entertainment instantly. It offers a completely new browsing experience with vivid colours, animation and more. Now customers can get closer to what is important to them.

Customers can browse the colour world of by using any WAP phone. If their phone supports xHTML such as Sharp GX12, they can even experience at its best. Even if customers are using a non-WAP phone, simply dial *188 on their mobile phone to enjoy . (Cantonese only)

About South China Media
South China Media has been a leader in the Hong Kong publishing industry since 1977. It offers readers high-quality titles, a broad outlook and dynamic trend forecasts. Today, it is the largest publishing enterprise in the HKSAR, responsible for a wide range of publications with content tailored to individuals and families in every household.

About the International Magazine for Men - PENTHOUSE (HK Edition)
With passionate dedication, PENTHOUSE presents pictures of classic and natural beauty, as well as highlighting new trends even before they happen. Soon to celebrate its 18th anniversary, PENTHOUSE continues to offer pages of delightful surprises to the men about town every month.

For further information, please contact:

- END -

For further information, please contact: