LiveCams ─ another innovative service presented by
enabling customers to keep an eye on things important to them in 4 simple steps

(18 June 2003, Hong Kong) - SmarTone Mobile Communications Limited today announced the launch of LiveCams service by , enabling customers to connect instantly to their own Internet cameras and keep an eye on what is important to them.

Customers can set up the Internet cameras by themselves through just 4 simple steps to view snapshots of what is important to them, like their kids, their home or office. With Sharp GX12, a member of the "Best Wireless Handset" GX series of 2003 GSM Association Award, customers can go to / "Live!" channel / LiveCams to enjoy the easy-to-operate service.

"With our core customer proposition to offer the best user experience, we endeavour to simplify the service activation process by shortening the Internet camera set-up and software installation procedures to merely 4 steps, thus helping our customers 'get closer' to what is important to them," said Mr. Douglas Li, Chief Executive Officer of SmarTone.

The monthly fee of LiveCams service is only HK$28 per month with GPRS charge at HK$0.1/KB on pay-as-you-go basis. There are five GPRS plans* available for customers' selection to best suit their level of mobile data consumption.

Customers can get a free Internet camera upon purchase of Sharp GX 12 at $2,980 and signing a 6-month service contract together with 6-month subscription of LiveCams service. Existing customers with Sharp GX12 are also entitled to a free Internet camera upon subscription of LiveCams service for 6 months.

For details about LiveCams service, please call the dedicated service hotline at 2880 2611, visit any SmarTone shop or browse SmarTone's website at

* Remarks:

The following five GPRS plans are available to SmarTone's customers:

Monthly Fee
Free Volume
Thereafter Charge (per KB)
WAP Access
Will be deducted from the Free Volume
1 MB
5 MB
30 MB
60 MB


About SmarTone

Established in 1992, SmarTone is a leading provider of mobile communications services in Hong Kong. It is a customer-oriented Company and aims to bring its customers closer to the people, the information and the entertainment that is important to them and, through this, to generate greater shareholders' value.

With our strong technological heritage and deep commitment to quality service, we intend to bring our customers into the new world of 2.5G/3G mobile infotainment and media. With a clear focus on customer needs, we have marketed numerous compelling services which deliver substantial benefits to our customers — recent branded offerings include , , , , , and .

Our commitment to quality service is well recognised in Hong Kong, validated by recent retail and service industry awards.

 Asia Pacific Customer Service Consortium's Customer Relationship Excellence Awards
  Customer Relationship Excellence - Outstanding Achievement
  Call Center of the Year (for Telecommunications)
  Customer Service Professional of the Year
 Hong Kong Retail Management Association's Annual Service and Courtesy Awards
  Best Team Award
2001 & 2002
  Supervisory Level Award
  Junior Frontline Level Award
 Hong Kong Retail Management Association's Mystery Shoppers Programme
  Service Category Leader
2002 & 2003
  Service Retailer of the Year
 Hong Kong Management Association's Distinguished Salesperson Award
  Four SmarTone-nominated staff members2003
  All five SmarTone-nominated staff members
 Hong Kong Call Centre Association's Call Centre Award
  Call Centre Team Leader - Silver & Bronze
  Call Centre Professional - Bronze

We were the first operator to launch GSM mobile services in Asia in 1993 and the first in Hong Kong to introduce automatic international roaming. We were the first in the world to implement Enhanced Full Rate technology in our network in 1997, greatly improving voice quality for our customers. We were the first in Hong Kong to pilot launch GPRS in 1999.

SmarTone (SEHK: 0315) has been publicly listed in Hong Kong since 1996. The Company's major shareholder is Sun Hung Kai Properties Limited (holding about 51%).

Website address:

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For further information, please contact:

Ms. Helen Kwan
Head of Corporate Communications
Tel: (852) 3128 2255/ 9664 7628
Ms. Eleanor Chan
Senior Executive - Corporate Communications
Tel: (852) 3128 2250 / 9664 7613