News
Release

 

SmarTone’s Phonebook Backup Service Launched for All Mobile Phone Users

 

(5 May 2003, Hong Kong) SmarTone Mobile Communications Limited recently launched Phonebook Backup Service for all mobile phone users in Hong Kong, be they SmarTone’s customers or not, as part of its continuing effort to enhance customer service.  The Phonebook Backup Service allows phonebook records in mobile phones and SIM cards to be backed up to a floppy disk as well as SIM to SIM transfer.

 

All mobile phone users can now enjoy the Phonebook Backup Service by having the phonebook of their mobile phones or SIM cards backed up instantly into a floppy disk at any SmarTone shop.  With this service, mobile phone users no longer have to worry about losing phonebook records due to either loss of mobile phone / SIM card or accidental deletion of contact list.

 

Also at SmarTone shops, SIM card data can be transferred to SmarTone’s SIM card upon customers’ port-in.  A maximum of 255 phonebook records can be backed up each time. 

 

“The Phonebook Backup Service is just one of the many ways that SmarTone offers customers a better service.  It enables mobile phone users to better manage the important information in their phonebooks and avoid the inconvenience of losing their phonebook information,said Mr. Douglas Li, Chief Executive Officer of SmarTone.

 

 

 

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About SmarTone

 

Established in 1992, SmarTone is a leading provider of mobile communications services in Hong Kong. It is a customer-oriented Company and aims to bring its customers closer to the people, the information and the entertainment that is important to them and, through this, to generate greater shareholders’ value.

 

With our strong technological heritage and deep commitment to quality service, we intend to bring our customers into the new world of 2.5G/3G mobile infotainment and media. With a clear focus on customer needs, we have marketed numerous compelling services which deliver substantial benefits to our customers — recent branded offerings include , , , , and .

 

Our commitment to quality service is well-recognised in Hong Kong, validated by recent retail and service industry awards.

 

 

 

Asia Pacific Customer Service Consortium’s Customer Relationship Excellence Awards

 

Customer Relationship Excellence - Outstanding Achievement

2002

 

Call Center of the Year (for Telecommunications)

2002

 

Customer Service Professional of the Year

2002

 

Hong Kong Retail Management Association’s Annual Service and Courtesy Awards

 

Best Team Award

2001 & 2002

 

Supervisory Level Award

2001

 

Junior Frontline Level Award

2002

 

Hong Kong Retail Management Associations Mystery Shoppers Programme

 

Service Category Leader

2002 & 2003

 

Service Retailer of the Year

2002

 

Hong Kong Management Associations Distinguished Salesperson Award

 

Four SmarTone-nominated staff members

2003

 

All five SmarTone-nominated staff members

2002

 

Hong Kong Call Centre Association's Call Centre Award

 

Call Centre Team Leader - Silver & Bronze

2002

 

Call Centre Professional - Bronze

2002

 

 

We were the first operator to launch GSM mobile services in Asia in 1993 and the first in Hong Kong to introduce automatic international roaming. We were the first in the world to implement Enhanced Full Rate technology in our network in 1997, greatly improving voice quality for our customers. We were the first in Hong Kong to pilot launch GPRS in 1999.

 

SmarTone (SEHK: 0315) has been publicly listed in Hong Kong since 1996. The Company’s major shareholder is Sun Hung Kai Properties Limited (holding about 51%).

 

Website address: www.smartone.com.hk

 

For further information, please contact:

Ms. Helen Kwan
Head of Corporate Communications

Tel: (852) 3128 2255 / 9664 7628

Email: helen_kwan@hksmartone.com

Ms. Eleanor Chan

Senior  Executive - Corporate Communications

Tel:  (852) 3128 2250  / 9664 7613

Email: eleanor_chan@hksmartone.com