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SmarTone Corporate Milestones

SmarTone believes in constant innovation to meet customers' real needs and create greater value for them. We constantly lead the market in technology and marketing innovations, and are dedicated to the consistent improvement of our products and services. As customer needs change, SmarTone will adapt, so you can expect plenty more innovations in the future.

February 2016

Launches Online Store at shop.smartone.com, bringing consumers the hottest smartphones and a wide range of accessories from quality brands internationally, so customers enjoy “More Choices. More Privileges.”

July 2014

Launches fixed fibre broadband service. SmarTone is the only fixed broadband service provider in Hong Kong with a 100% fibre broadband to the home, utilising GPON technology

August 2012

Launches 4G service

December 2010

Becomes first operator in Hong Kong to release a smartphone app that can be used by non-SmarTone customers of any other network

July 2010

Launches 3G service in Macau

April 2010

Debuts 28.8Mbps HSPA+ network

January 2010

Becomes an authorised carrier of Apple for iPhones

August 2009

Becomes first operator in Hong Kong to have a customised phone homescreen, making Android phones easier to use

May 2009

Launches wireless home broadband and residential phone services

May 2009

Launches Hong Kong's first Android smartphone, HTC Magic

October 2007

Launches first mobile network in Hong Kong with a 2Mbps upload speed and a 7.2Mbps download speed

July 2007

Becomes first company in the world to enable customers to stream flash video when browsing on any 3G feature phone

December 2004

Launches 3G services

December 2004

Enters marketing partnership with Vodafone Group

July 2001

Launches GSM mobile service in Macau

March 1998

Acquires P Plus

December 1993

Launches Asia's first auto-GSM roaming service

March 1993

Launches Asia's first GSM mobile service

November 2015

Launches 4G service in Macau

December 2011

Ends marketing partnership with Vodafone Group

August 2011

Becomes first in Asia to introduce a completely paperless & wireless retail network with wireless POS

March 2008

Debuts world's first subscription-based unlimited music download service, MusicXS for PC and mobile

March 2008

Launches wireless fixed-line service in Hong Kong

September 2006

Releases Hong Kong’s first mobile broadband dongle

June 2006

Debuts world’s first network-wide 1.8Mbps HSDPA mobile broadband service

December 2002

Launches SmarTone iN! – Proprietary advanced multimedia services mobile portal for customers

October 1996

Becomes public company; listed on Hong Kong Stock Exchange


Company established