News
Release

SmarTone offers new tariff plan for
with reduction in per minute rate and free intra-network SMS

(2 July 2003, Hong Kong)  - SmarTone Mobile Communications Limited offers new tariff plan for monthly plan by offering per minute rate as low as HK$0.1 and FREE intra-network SMS.

Effective immediately, new and existing customers of monthly plan can enjoy FREE intra-network SMS and tariff plan with HK$0.25 per minute for the first 200 minutes and HK$0.1 per minute afterwards*.

"In line with our 'Get Closer' customer-oriented strategy to continuously strengthening services to all customer segments, the new monthly plan provides better value than all pre-paid offers, and which validates as the only monthly tariff plan guaranteeing the best offer in town for customers who are more value-driven," said Mr. Douglas Li, Chief Executive Officer of SmarTone.

Upon service subscription, customers will be entitled to have FREE Caller Number Display service; while they can enjoy FREE Voice Mail service for the first 12 months.

is the only flexi monthly plan in town that allows customers to deduct all service charges from it - such services covering the wide spectrum of voice service; messaging services (eg. SMS, , ); data services (eg. , Java games, ringtone/logo/picture message download); and value-added services (eg. voice mail, call forwarding). Customers can make IDD calls to more than 240 countries in the world and roam to China or Macau at competitive rates.

For details of the new tariff plan, please call SmarTone's 24-hour hotline at 2880-2688, visit any SmarTone shop or browse SmarTone's website at www.smartone.com.hk.

Remarks: * The charge for the 501th minute onwards is HK$0.8 per minute.

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About SmarTone

Established in 1992, SmarTone is a leading provider of mobile communications services in Hong Kong. It is a customer-oriented Company and aims to bring its customers closer to the people, the information and the entertainment that is important to them and, through this, to generate greater shareholders' value.

With our strong technological heritage and deep commitment to quality service, we intend to bring our customers into the new world of 2.5G/3G mobile infotainment and media. With a clear focus on customer needs, we have marketed numerous compelling services which deliver substantial benefits to our customers' recent branded offerings include , , , , , and .

Our commitment to quality service is well recognised in Hong Kong, validated by recent retail and service industry awards.

  Next Magazine's 14th Top Service Award 2003
    Top Service Gold Award
2003
    Top Service Category Award
2003
    Champion of The Best Staff Award
2003
   
  Asia Pacific Customer Service Consortium's Customer Relationship Excellence Awards
    Customer Relationship Excellence - Outstanding Achievement
2002
    Call Center of the Year (Telecommunications)
2002
    Customer Service Professional of the Year
2002
       
  Hong Kong Retail Management Association's Annual Service and Courtesy Awards
    Best Team Award
2001 & 2002
    Supervisory Level Award
2001
    Junior Frontline Level Award
2002
       
  Hong Kong Retail Management Association's Mystery Shoppers Programme
    Service Category Leader
2002 & 2003
    Service Retailer of the Year
2002
       
  Hong Kong Management Association's Distinguished Salesperson Award
    Four SmarTone-nominated staff members won 2003
    Five SmarTone-nominated staff members won
2002
       
  Hong Kong Call Centre Association's Call Centre Award
    Call Centre Team Leader - Silver & Bronze
2002
    Call Centre Professional - Bronze
2002
       

We were the first operator to launch GSM mobile services in Asia in 1993 and the first in Hong Kong to introduce automatic international roaming. We were the first in the world to implement Enhanced Full Rate technology in our network in 1997, greatly improving voice quality for our customers. We were the first in Hong Kong to pilot launch GPRS in 1999.

SmarTone (SEHK: 0315) has been publicly listed in Hong Kong since 1996. The Company's major shareholder is Sun Hung Kai Properties Limited (holding about 51%).

Website address: www.smartone.com.hk

For further information, please contact:

Ms. Helen Kwan
Head of Corporate Communications
Tel: (852) 3128 2255/ 9664 7628
Email: helen_kwan@hksmartone.com
Ms. Desiree Chan
Senior Executive - Corporate Communications
Tel: (852) 3128 2241 / 9169 4552
Email: desiree_chan@hksmartone.com