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News
Release |
SmarTone’s
“my connecting tone” service comes FREE
with purchase of Sony
Ericsson T610 handset
(16 May 2003, Hong Kong) - SmarTone Mobile Communications Limited today announced the offer of 1st month FREE “my connecting tone” service for customers purchasing Sony Ericsson T610* handset.
New SmarTone subscribers (excluding 
customers)
can enjoy 1st month FREE “my connecting tone” service upon
purchase of Sony Ericsson T610 handset at $3,080 and signing a 6-month contract -- this special offer is valid until 30 June 2003. Existing SmarTone customers can also enjoy
this 1st month FREE “my connecting tone” service upon purchase
of Sony Ericsson T610 handset.
SmarTone is the only
mobile network operator in Hong Kong that enables customers to instantly preview,
select and change a connecting tone using their mobile phones. To enjoy this “over
the air” method, which is the easiest and most convenient way in town to operate
connecting tone via WAP handset, customers only have
to browse 
and select
“my connecting tone” service
under "in
Channels\Hip-Hop”. After making
a few clicks on WAP handsets, they can preview the connecting tones and make
changes whenever they wish. The
selection/change of tones is effective immediately over the air. Alternatively, they can listen to the
categorised tones one-by-one by simply keying in *168 SEND in
their handsets and then select/change their favourite tone. The list of tones are also uploaded on
SmarTone’s website for customers' easy preview.
The choice of tones of “my
connecting tone” service has been significantly expanded with over 100
connecting tones in total at present.
Customers can enjoy a wide selection of Western and Asian tones, which
are grouped under four categories: “Pop Hits”, “Everlasting Classics”, “Fun
& Humour” and “Festive Tunes”.
The monthly subscription of “my connecting tone” service is $20 with one free connecting tone, while the charge for each new connecting tone is $5.
"This exciting sale offer with FREE “my connecting tone” service will enable our customers to discover the fun and amusement of using “my connecting tone” service to express their personality or mood over the air," said Douglas Li, Chief Executive Officer of SmarTone.
For details about “my connecting tone” service and the exciting offer, please call the 24-hour hotline (2880 2688), visit any SmarTone shop or browse SmarTone’s website at www.smartone.com.hk.
* Remarks:
Highlights of the key features of Sony Ericsson T610 handset -
- Tri-band handsets with WAP, GPRS, MMS and Bluetooth
- Built-in 100K pixels digital camera
- 65,536-colour large screen display (128 x 160 pixels)
- 32-polyphonic ringtones
- Supports SMTP and POP3 emails as well as Java and Mophun games
###
About SmarTone
Established in 1992, SmarTone is a
leading provider of mobile communications services in Hong Kong. It is a
customer-oriented company and aims to bring its customers closer to the people,
the information and the entertainment that are important to them and, through
this, to generate greater shareholders’ value.
With our strong technological heritage
and deep commitment to quality service, SmarTone intends to bring our customers
into the new world of 2.5G/3G mobile infotainment and media. With a clear focus
on customer needs, we have marketed numerous compelling services which deliver
substantial benefits to our customers — recent branded offerings include ,
,
, 
,
and 
.
Our commitment to quality service is
well-recognised in Hong Kong, validated by recent retail and service industry
awards.
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Asia Pacific Customer Service
Consortium’s Customer Relationship Excellence Awards |
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Customer Relationship Excellence - Outstanding Achievement |
2002 |
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Call Center of the Year
(for Telecommunications) |
2002 |
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Customer Service
Professional of the Year |
2002 |
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Hong Kong Retail Management
Association’s Annual Service and Courtesy Awards |
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Best Team Award |
2001 & 2002 |
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Supervisory Level Award |
2001 |
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Junior Frontline Level Award |
2002 |
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Hong
Kong Retail Management Association’s Mystery Shoppers Programme |
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Service Category Leader |
2002 & 2003 |
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Service Retailer of
the Year |
2002 |
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Hong Kong Management Association’s
Distinguished Salesperson Award |
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Four SmarTone-nominated
staff members |
2003 |
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All five
SmarTone-nominated staff members |
2002 |
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Hong
Kong Call Centre Association's Call Centre Award |
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Call Centre Team Leader - Silver & Bronze |
2002 |
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Call Centre Professional - Bronze |
2002 |
We were the first operator to launch
GSM mobile services in Asia in 1993 and the first in Hong Kong to introduce
automatic international roaming. We were the first in the world to implement
Enhanced Full Rate Technology in our network in 1997, greatly improving voice
quality for our customers. We were the first in Hong Kong to pilot launch GPRS
in 1999.
SmarTone (SEHK: 0315) has been publicly
listed in Hong Kong since 1996. The Company’s major shareholder is Sun Hung Kai
Properties Limited (holding about 51%).
Website address: www.smartone.com.hk
For further
information, please contact:
Ms. Helen Kwan Ms. Desiree Chan
Head of Corporate Communications Senior Executive - Corporate Communications
Tel: (852) 3128 2255/ 9664
7628 Tel: (852) 3128 2241/ 9169 4552
Email: helen_kwan@hksmartone.com Email: desiree_chan@hksmartone.com